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Kendra Scott is the genius behind those fun, colorful jewelry pieces everyone loves. Born in 1972 in Wisconsin, she grew up in Texas and started her brand in 2002 with just $500. Think bright gemstone necklaces, earrings, and bracelets you can tweak to match your vibe. Now, she has over 100 stores worldwide, celeb fans, and a billion-dollar empire. Her story shows anyone can turn jewelry passion into huge success.
Kendra grew up in Austin, Texas, where bold colors and big dreams shaped her. As a kid, she loved drawing jewelry inspired by sunny skies and shiny rocks. She went to the University of Texas, learned business basics, and then worked in fashion sales. As a new mom short on cash, she started making beaded necklaces at home. Those Texas roots gave her the spark to create jewelry that's fun and full of life.
Back in 2002, Kendra kicked off her brand in her Austin garage with $500 and a baby nearby. She grabbed colorful stones like turquoise and made simple, adjustable necklaces. She sold them at local markets and parties. By 2005, her "Elisa" smoky quartz piece blew up. No big investors—just hard work and smart prices under $100. This garage grind built the base for her massive jewelry hit.
Kendra hit rough patches, like almost going broke in 2008 during the money crunch. Being a single mom made it strong, with gem supplies hard to get and people doubting her. She listened to buyers, switched to hotter colors like green malachite, and kept pushing. These bumps made her strong and smarter. Now, she says, "Color your life!" Her wins prove grit turns jewelry dreams into reality.
Big wins changed everything. Oprah picked her necklace for her "Favorite Things" in 2009—boom, sales soared. Instagram stars shared her stackable bracelets in emeralds next. In 2016, the color bar let people pick their gems, making it personal. Stores like Nordstrom stocked her. Revenue hit $300 million by 2017. From home gems to world-famous, Kendra nailed viral buzz and happy customers.
Kendra grew big and smart. She opened stores in New York, LA, and over 100 spots in the US. Online sales of rings and hoops exploded. Deals with Target and Disney helped too. Her tricks? Spot trends like opal in rose gold, and give back—20% of one store's cash goes to good causes. Now in Europe and Asia, her mix of fun gems and smarts created a $500 million+ powerhouse.
Kendra's big idea? Go bold with color—skip boring and add joy. She uses pretty stones like purple amethyst or glowy moonstone in gold that fits any outfit. You can adjust or mix gems at her color bar, like green peridot with sparkly hematite. Pulled from nature and Texas energy, her pieces make you feel great. It's jewelry that matches your mood and story.
Kendra's impact goes way past shiny stuff. Her foundation gives millions to kids, art, and women. She pushes green gems and lab-made options. She's a mentor, wrote books, and inspires stars like Taylor Swift. As a rich giver, she shows success means helping others. Kendra changed affordable luxury jewelry forever—proving you can sparkle, innovate, and make the world better.
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